𝗧𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝘄𝗮𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗯𝘆 𝗜𝗻𝘁𝗲𝗴𝗿𝘂𝗺 𝗘𝗦𝗚 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗔𝗹𝗶𝗰𝗶𝗮 𝗞𝗮𝗽𝗹𝗮𝗻.

Kraft Heinz recently released their 2024 ESG Report but despite their comprehensive set of sustainability targets, progress towards them has clearly faltered.

Up until last year, Kraft Heinz had reported promising progress towards their goal of achieving ‘100% recyclable, reusable or compostable packaging by 2025’, with a steady increase in their proportion of sustainable packaging from 70% in 2019 to 87% in 2022.

However, in their most recently reported year, this progress has stagnated with the proportion remaining at 87%.

This is below the 94% our analyst Molly Frazer had estimated when we ran a trend analysis on the company’s recycling goals last year – and speaks to the challenges we predicted companies like Kraft Heinz would face.

A statement in the company’s latest ESG report also casts doubts on their belief in their ability to meet their goal on time. They wrote:

"While we are proud of the progress we have made and remain committed to our goal, we may not be able to achieve it by the end of 2025 due to the challenges posed by the broader packaging ecosystem required to make the remaining portion of our portfolio recyclable, reusable, or compostable."

When compared against its peers, 87% put Kraft Heinz in the promising position of being in the second quartile on the Integrum ESG Platform.

But as consumer frustration builds over waste caused by unsustainable packaging, it remains to be seen how far off their target Kraft Heinz lands come 2025.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸?

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