𝗘𝗦𝗚 𝗥𝗲𝗱 𝗦𝗽𝗶𝗸𝗲𝘀 📈

𝗖𝗘𝗢𝘀, 𝗕𝗼𝗻𝘂𝘀𝗲𝘀 & "𝗣𝗶𝘁𝘆 𝗖𝗶𝘁𝘆"

𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝘄𝗲 𝘀𝗲𝗲?

Our Real-time ESG Tracker picked up a significant negative red spike for MillerKnoll (MLKN), starting by flagging one of the first tweets made about the controversy.

Our systems immediately sent out an alert to our clients with MillerKnoll in their portfolio.

𝗪𝗵𝗮𝘁 𝗱𝗶𝗱 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻?

MillerKnoll CEO, Andi Owen, came under fire after a video was released of her scolding her employees for complaining about not receiving bonuses - advising them to "leave pity city" and focus on making money for the company.

This was even though she herself had made almost $1.2 million in bonuses in the previous year, as part of a pay package worth nearly $5 million.

These comments had ramifications on public sentiment and their share price.

𝗪𝗵𝗮𝘁 𝗼𝘂𝗿 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗘𝗦𝗚 𝗧𝗿𝗮𝗰𝗸𝗲𝗿 𝘀𝗮𝘄 🚩

The video was first leaked on Twitter on Friday 14th April just past midnight (GMT).

Our Real-Time ESG Tracker then immediately caught this tweet and all further tweets and articles relating to it.

The number of stories peaked on the 19th April, being reported on via many mainstream media sources and forcing the CEO to come out and apologise.

Since that initial story, the share price of MillerKnoll has continued to fall and has brought the issue of executive pay and bonuses back into the limelight.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽 𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀?

ESG data providers are often criticised for being ‘backward-looking’ - even ‘controversies’ assessments are written after the event.

Our proprietary Real-Time ESG tracker will give you an immediate email alert when ESG sentiment on a company is deteriorating or improving - you can even drill down to see what are the top articles and tweets causing the controversy.

We aim to alert you early, and give you the data you need to engage your portfolio company - or even to trade.

Want to learn more? Email us via contact@integrumesg.com or fill in this form HERE to book in a demonstration on our own approach to ESG analysis.